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Why going to the bathroom is good for innovation Often you get the best ideas in the bathroom or in the shower. You can dream away without being disturbed, writes innovation expert Simone van Neerven. But to come up with really good ideas, something else is needed: distraction. ‘Slide to Unlock’ on the first iPhones […]

Launching something new? Trust emotion over data Relying too much on data without considering the human factor can be one of the most dangerous things a business can do. The examples of Nokia, Airbus, and American Airlines show that, writes columnist Simone van Neerven. ‘More data does not necessarily lead to more insight.’ Nokia over-relied

Why do we make things so complex all the time? We have a natural tendency to make things increasingly complex, while the solution often lies in simplifying things. Innovation expert Simone van Neerven explains how this works with examples of cows and electric cars. A growing amount of people have gluten allergy or intolerance An

Don’t miss your next breakthrough by underestimating your workforce Major breakthroughs can very well come from within organizations, writes columnist Simone van Neerven. Pioneering ideas such as Post-Its, the PlayStation, and IKEA stores are living proof of this. Two revolutionary IKEA concepts Big ideas often start very small. The key to success lies in seeing

Innovation almost never starts with a great idea One of the biggest myths about innovation is that it starts with a brilliant idea. But nothing could be further from the truth, says innovation expert Simone van Neerven. Meaningful innovations often begin with a good dose of wonder. And wonder starts with observing and seeing things

If you struggle with diversity, check the innovation team (like Bumble did) You don’t always have to look externally for the solution to a problem. Internal teams can also provide a fresh perspective, sees innovation expert Simone van Neerven. ‘The key to success often lies in breaking through the silos.’ Lack of cognitive diversity can

The surprising benefit of feeling lucky How you deal with unexpected events influences your success, writes innovation expert Simone van Neerven. Be open to the unexpected. And who knows, that revolutionary business idea comes your way. Lucky people count pictures much faster In the 1990s, scientist Dr. Richard Wiseman performed a simple experiment. He asked

Want to innovate? Learn how to be comfortable with feeling uncomfortable Change makes people insecure, but organizations can also use it to drive innovation. Create the right context for your employees and magic will happen, writes innovation expert Simone van Neerven. Certainty above all Time and again, scientific research shows that people naturally seek security

Kickstarting innovation? Six tips to empower rebels in your team Rebels are seen as difficult and organisations often go around them. A crying shame, says innovation expert Simone van Neerven. These tips will help you to make full use of their potential. KLM’s deadlock Turning aircraft around – all processes to get a plane ready

Oh no! We have a rebel in our team. But is that really a disaster? That one colleague who is out of step and contrarian is quickly referred to as a troublemaker. Change your perspective, says innovation expert Simone van Neerven. That rebel can be the key to successful innovation. Coco Chanel was quite a