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Anyone who still talks about digital transformation, is hopelessly behind Digital transformation is an outdated concept. It’s no longer about adopting new technologies, but about the ability to move fast. Yet organisations continue to repeat the same mistakes, writes columnist Simone van Neerven. Instead of trying to create ‘digital people,’ they need to invest in […]

How to get through 2026: stop complaining, start contributing The constant stream of bad news can easily leave you feeling paralysed. Bibian Mentel’s story shows what can happen when that sense of powerlessness is transformed into action, writes columnist Simone van Neerven. Complaining drains energy; contributing creates it. Bibian Mentel When Bibian Mentel is 20

How to distinguish a toxic instigator from a rebellious dissenter? That employee who constantly asks critical questions may irritate you, but they might not be a nuisance at all. Perhaps they’re actually your greatest talent. Innovation expert Simone van Neerven shares four signs to help you tell the difference. I’ll do it myself Eric Yuan

Fast, faster, fastest? This Nobel Prize winner made her greatest discoveries only after she was no longer allowed to work What do you do when you are suddenly forbidden to work? During World War II, Jewish-Italian neurologist Rita Levi-Montalcini secretly built a laboratory in her bedroom, a decision that would earn her a Nobel Prize

Everyone laughed at his vacuum cleaner; now Dyson is a billionaire He’s been called the “Steve Jobs of home appliances.” And just like Jobs, James Dyson was rejected at every turn. A bagless vacuum cleaner? “Completely ridiculous,” thought the established manufacturers. But Dyson wasn’t discouraged—and he proved them wrong. What entrepreneurs can learn from this

Astrid Holleeder found herself in the clutches of AI, and you are, unknowingly, too After years of isolation, Astrid Holleeder sought solace in ChatGPT. The AI ​​chatbot became her confidante, until it became too scary. Her experience is no exception: research shows that ChatGPT users feel lonelier, writes innovation expert Simone van Neerven. I know

We make fun of the ludicrous ‘sunbed-wars’, but at the office we are no different Hotel guests fighting over a sunbed by the pool: we are quick to condemn such behaviour. But at the office, we do exactly the same, observes innovation expert Simone van Neerven. Asking for too much budget out of fear, claiming

Without these women, we probably would never have heard of Einstein Worldwide, Albert Einstein is celebrated as a genius, but his success was partly due to brilliant women. His story illustrates that innovation is rarely a solo effort but thrives on collaboration, writes innovation expert Simone van Neerven. Iconic photo On March 14, 1951, Albert

Leaving isn’t quitting, it’s evolving. Here are ten signs it is time to go Every day, you drag yourself to the office, feeling out of place and seeing no way out. Your career is at a standstill while frustration is mounting. Do you recognise these warning signs? Then it’s time to write your resignation letter.

Often, the impossible is possible as long as you don’t know it cannot be done A clerk in the U.S. Navy was given an impossible task: design a naval ship in a month. She did it in less than nineteen hours. Her story reveals a problem that every company has, writes innovation expert Simone van

Innovating healthcare? Simple! Embrace your rebellious nurses Sometimes, you must break the rules to achieve better results or… to save a life. That’s precisely what nurse Gayle Kasparian learned when she put two premature twin sisters together in an incubator against protocol. The healthcare sector needs to give such rebel nurses more space, argues innovation

4 simple questions that will make any team more creative In 2023, the Barbie movie soared to box office success, despite nearly being rejected by management. There are lessons to be learned from this story about encouraging creative thinking, says innovation expert Simone van Neerven. Four simple questions can free your team from mediocrity –

One simple question can prevent opportunism from having a devastating domino effect When millions of vultures vanished in India, a 32 billion euro economic disaster followed and hundreds of thousands of people died. We see the same fatal error that caused this disaster daily in Dutch boardrooms, writes innovation expert Simone van Neerven. Disastrous health

8 impossible types at work and their priceless value (you’ll only see it when you get it – johan cruijff) We all know them: that one colleague who says ‘yes, but’ to everything, or that know-it-all who always wants to be right. Annoying? Definitely. But these ‘difficult’ types can be indispensable to your team, writes

Beware of the autopilot: What every manager can learn from crashed flight AF447 Philips was once the world champion in consumer electronics until the company started to drift off. This ‘complacency effect’ caused Air France flight 447 to crash and bank ING to receive a mega fine. ‘Unfortunately, managers all too often have the idea

Why do we stick to one rule while happily breaking another? Rules provide structure, safety and clarity. Yet, sometimes people choose to break them out of conviction or necessity, or simply because the rules seem nonsensical. Innovation expert Simone van Neerven wonders what drives us to follow one rule but ignore another. Crime scene investigation

The coolest entrepreneur in the Netherlands? Surprisingly, almost nobody knows her She saved Jewish people in hiding, refused to work for the Nazis and was way ahead of her time with personnel policy. Yet Lili Bleeker ended up in an unmarked grave, writes columnist Simone van Neerven. This is the extraordinary story of a brilliant

Watch out if you are ahead of the pack… Dutch climate professor and frontrunner Jan Rotmans almost lost his job twice Innovation in organisations often comes with lots of resistance. The story of Dutch Climate professor Jan Rotmans, who almost got fired for his groundbreaking climate model, shows this. But his perseverance ultimately led to

The fatbike problems drag on, but no one takes responsibility: ‘Where are the rebels?’ The fatbike: hated by some, a status symbol for others. According to innovation expert Simone van Neerven, the (often tuned) electric bikes also symbolise something else. ‘The fatbike is exemplary of how we deal with pressing problems. Thinking in impossibilities and

The magic of innovation is totally underestimated, and that is why it fails so often During the Olympic Games in 1968, Dick Fosbury surprised the world with a completely new style for the high jump, which revolutionised the sport. That ‘Fosbury Flop’ is often used as an example of successful innovation, but some crucial success

Everybody seems to love AI, but no one talks about the high price we pay for it There is too little attention to the dark sides of AI, according to innovation expert Simone van Neerven. Technology determines what we see, do, and how we feel. We get out of touch with our bodies, and we

You face a devilish dilemma; stick to your ideals or let them go? Making choices is rarely easy, especially when ideals and interests clash. Austrian climate minister Leonore Gewessler risked her career for the nature restoration law, while natural winemaker Frank Cornelissen risked his reputation to save his company. Two stories about courage, pragmatism and

“Yes, but…” in the workplace seems forbidden, but we need more of it When United Airlines staff followed the rules too rigidly, they ended up with a bloodied passenger and significant reputational damage for the airline. Innovation expert Simone van Neerven advocates to stop covering all possible scenarios in procedures and let people think for

Taylor Swift an innovator? You bet! Here are her 8 leadership lessons This week marks the release of Taylor Swift’s eleventh album. The American singer has become a worldwide pop sensation. Her stormy path to success contains many lessons for business leaders. Innovation expert Simone van Neerven lists eight. Follow your heart In 2023, Taylor